POPUP STORE at Isetan Shinjuku from 9/18 (Wed) to 10/1 (Sat)!


We will hold a POPUP STORE at Isetan Shinjuku for the first time in a year.
The unique color lineup of POPUP, and the new dark gray color makes its debut for PIANO and MILK.

POPUP Period
9/28 (Wed.)~10/1 (Sat.)
-Date and location-
Isetan Shinjuku Main Building 2nd Floor
Center Parks/The Stage #2
"Daddy, Mommy, Me"
The Stage #2

Product lineup:

GARDEN 17,380 yen including tax
black
Cafe Beige
Light gray
ivory
Sakura
Turquoise *New color POPUP debut

Re START 8,580 yen (tax included)
Cafe Beige
Light gray
white
Navy
Apple Green
lavender
Sakura
Ice Blue

PIANO 8,250 yen including tax
black
Cafe Beige
Light gray
Navy
ivory
Sakura
Apple Green
lavender
Mimosa
Marine Blue
Ice Blue
Dark gray *New color debut

MILK 7,920 yen including tax
black
Cafe Beige
Light gray
white
Navy
Sakura
Apple Green
Marine Blue
Ice Blue
Rose Pink
Khaki
Mimosa
Turquoise
Dark gray *New color debut

MOVE 5,720 yen including tax
black
Cafe Beige
Light gray
white
ivory
Sakura
Apple Green
Marine Blue
Ice Blue
Rose Pink
salmon pink
Classic Purple
Khaki
Mimosa
Turquoise

★Available for purchase at the official Isetan online store.
Regarding admission, we will inform you about the online store in the next update.
In conjunction with the 'Papa Mama Boku Watashi ' POP UP SHOP, customers wishing to enter from September 28 (Wed) to 29 (Thu) are requested to apply for an entry reservation ticket.
Applications for reservation tickets will be accepted on a first-come, first-served basis, and will end as soon as they are no longer available.
Please note that during the above period, each person is allowed to apply only once. If multiple applications are made, you will be excluded from entry.

[Application period]
September 28 (Wed) Admission Ticket - Advance Reservation for M.I. Card Members Only  
September 23 (Fri) 10:00 AM - 7:00 PM

Admission tickets for September 28 (Wed) to 29 (Thu) General Reservations 
September 24 (Sat) to September 26 (Mon) 10:00 AM to 7:00 PM

※Regarding the advance reservation date for MI Card members.

For the entry on September 28 (Wednesday), applications can be made in advance of general applications from 10:00 AM to 7:00 PM on September 23 (Friday). After the 24th (Saturday), non-member customers will also be able to apply, but there is a limit to the number of advance reservations for each session.
Customers who were unable to make a reservation on this schedule as MI Card members can reapply during the general reservation period starting from the 24th (Saturday).
※ Customers who have reserved the advance reservation ticket for MI Card members are kindly requested to refrain from applying for general reservation tickets. If multiple tickets are reserved, entry will be denied.

[Pionun Nar Entrance Reservation Ticket Application Page]
The reservation ticket will be sold for free as a digital ticket through PassMarket provided by Yahoo! JAPAN.
You will need to log in with your Yahoo! JAPAN ID in advance to apply. Thank you for your understanding.

■September 28 (Wed) Admission Ticket / MI Card Member Exclusive Pre-sale Reserve here
Admission tickets from September 28 (Wed) to September 29 (Thu) General Click here to make a reservation


[Regarding admission]
• Entry on September 28 (Wed) to 29 (Thu) will be limited to customers who have applied through PassMarket.
- The shopping time will be limited to a 20-minute entry and exit system.
• Customers who enter after pre-registration are required to bring a form of identification for verification on the day (such as a driver's license, passport, health insurance card, photo resident registration card, special permanent resident certificate, etc.) and a smartphone.
• Customers who have reserved admission tickets as MI Card members are requested to bring their MI Card as well. (For customers who are in the application process, please bring or present a temporary card or the application completion screen.)
If the customer who applied for the Pass Market and the customer who comes to the store are different, you will not be allowed to enter, so please be careful.
- Admission will be limited to the customer who made the application only.
- We kindly refuse the borrowing or lending of smartphones between customers who have made a reservation. In the event that this is discovered, both customers will be refused service.
- No reservation is required for entry after September 30 (Friday), but there may be entry restrictions during busy times.
- Orders by phone and cash on delivery are not accepted. Thank you for your understanding.

[About purchase]
- Each individual can purchase only one of the same item, with a total limit of up to 3 items.
- We do not accept holds or reservations. Thank you for your understanding.

[Contact Information]
Pop-up Store Papa Mama Boku Watashi
Isetan Shinjuku Main Store Main Building 2nd Floor = Center Park / The Stage #2
Isetan General Manager: 03-3352-1111
Please tell the operator, "Inquiry about the Pionun Nar's Pass Market."